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87% Acceptance rate LinkedIn Growth Hack

IlyaIlya AzovtsevCo-founder3 min read
Ilya Azovtsev smiling beside the words post, arrow, hook, under tiles for Clay, an AI bot and a chat bubble.
On this pageFind People who recently posted
  1. Find People who recently posted
  2. Scrape their recent posts with Clay
  3. Generate Icebreakers
  4. Reach out to them

The most important metric in your LinkedIn outreach campaign is Acceptance Rate.

If people don’t accept your connection requests → they will never see your follow-ups & your offering 😢

Slide: acceptance rate is critical, because people who do not accept never see your follow-ups, with campaign stats beside it

So you need to personalise your 1st connection request so more people will accept it.

Today, I’ll show you the growth hack that shows 87% acceptance rate!

Campaign stats: 87% of connection requests accepted, 149 connected out of 172 requests sent

The idea is to reach out to people who fit your ICP and also write on LinkedIn and personalise your outreach strategy based on the posts they have recently shared on LinkedIn.

It means that if for example, you would reach out to me based on this post:

Ilya's LinkedIn post about cold emails landing in spam, sharing a How to avoid spam in cold emailing video

You’d write something “Heyo Ilya, saw your recent article about Cold email deliverability, pretty extensive!”.

So, I’ll show you how to automate the whole process!

Tools we’re going to use:

  1. Clay https://clay.com/
  2. Expandi https://expandi.io/

Here is the video with a step-by-step process:

87% Acceptance rate LinkedIn Growth Hack

Find People who recently posted

If you’re using LinkedIn Sales Navigator, it’s perfect!

Because when you’re finding people who match with your ICP:

LinkedIn Sales Navigator lead search for Heads of Sales in Europe in software, showing 2K+ results

You can segment & find only people who recently posted on LinkedIn:

The same Sales Navigator search with an arrow pointing at the Posted on LinkedIn filter under Recent updates

You need this for 2 reasons:

  1. You’re limited with the amount of LinkedIn connection requests you can send. And it’s way better to reach out to only people who are active on LinkedIn (because they recently posted). As a result, the majority of them will see your message.
  2. You can use the context of their recent posts to write a personalised icebreaker and increase the Acceptance & Reply rates.

Now it’s time to scrape the list of people you got.

Sign up at Expandi https://expandi.io/

Go to the Search, and click on “Add new search”

Expandi search page with arrows pointing at the Search menu item and the Add new search button

Paste your LinkedIn Sales Navigator URL with the list of people you got and start the scraping:

Expandi new search dialog with Sales navigator search selected and a field to paste the LinkedIn search URL

In just a few mins you’ll get the list of people. Now you need to Export this list:

Expandi list of 720 scraped Sales Navigator leads with an arrow pointing at Export all as CSV

It’s time to enrich the data!

Scrape their recent posts with Clay

For this we’ll use Clay - https://clay.com/

The Clay home page: scale personalized outreach with better data enrichment

Sign up at https://clay.com/ and click “Create a new table”

Clay workspace with the Create new menu open and an arrow pointing at Table

And upload a CSV file you got from Expandi https://expandi.io/

Clay new table dialog with an arrow pointing at Import People from CSV

Now it’s time to scrape the recent Linkedin posts of the LinkedIn profiles you have in the table.

Click “Add enrichment” and use “Find Recent Posts by User” enrichment:

Clay Add enrichment search for post, with Find Recent Posts by User or Company highlighted

Now it’ll scrape the list of the recent posts (with the content of it) and https://clay.com/ will add it as a separate column:

Clay column of results from Find Recent Posts, showing how many posts were found for each person

It’s time to use these posts as an icebreaker!

Generate Icebreakers

Now it’s time to use the context from recent posts to generate personalised lines you can use in your outreach. To do so, we need to click “Add enrichment” again and choose GPT → generate text.

Clay Add enrichment search for gpt, with OpenAI ChatGPT Generate text highlighted

Use this prompt:

Clay ChatGPT column named LinkedIn Outreach Line, with the opening-line prompt and the Cold Email Copywriter system prompt
Analyse person's recent LinkedIn post and generate a unique opening line for cold LinkedIn outreach: 1. Limit it to 12 words. 2. Make it relevant to their title. Title

job_title

Post:

Post - Posts

And choose “Cold email copywriter” as a system prompt:

Clay system prompt options with Cold Email Copywriter selected and its expert persuader prompt text

As a result https://clay.com/ will generate the list of icebreakers for us:

Clay Icebreaker column filled with generated opening lines for the people who had recent posts

Now we need to add them to outreach system!

Reach out to them

Now we’ll use a really powerful LinkedIn automation software - Expandi https://expandi.io/

First things first, we need to create a Dynamic Placeholder to use the icebreakers https://clay.com/ generated for us.

Expandi Placeholders page with the Create placeholder dialog, creating one named icebreaker

Once we do that, we can start creating a campaign:

Expandi My campaigns page with arrows pointing at My campaigns and the Add new campaign button

We’ll use “Builder campaign” as the most powerful one:

Expandi campaign type picker with the Builder campaign selected

We need to check whether we’re connected and if not we’ll reach out to them (I’ve added the icebreaker right away):

Expandi builder: if not connected, send a connection request whose note inserts the icebreaker placeholder

As the next step, to increase the results we can also automatically like their posts so these people will see our face in the notifications.

Expandi builder flow with a Like a post step added after the connection request, liking a post from the last 30 days

Once you set-up → upload the list of people and start the campaign!

Btw, if you like our content:

  1. Join Community
  2. Watch us on Youtube
  3. Let’s connect on LinkedIn (Ilya & Max)

Talk to the team that runs this every day

Book a 30-minute call. We look at your outbound and tell you what we would change first.

Ilya

Ilya AzovtsevCo-founder

Co-founder of GrowthBand. Helped scale lemlist from $20k MRR to $10M ARR and built automation at Expandi; now runs the cold email infrastructure behind 32,000+ mailboxes.