PlaybookOutbound Strategy
I'm your GTM lead for the next 4 weeks
Start with the number, mine the market research you already own, then build triggers from it. The exact build order to have outbound live by September 1.
· 12 min
Playbooks
Step-by-step playbooks for B2B outbound: the order we run things in, week by week, and why.
Topic
Format
PlaybookData & Signals
Finding Clients for IT Outsourcing Agencies: Data Research That Works
Everything you need to know & use to start getting results out of outbound.
· 18 min
PlaybookDeliverability & Infrastructure
How to avoid SPAM [Checklist]
My cold email deliverability checklist: account and domain setup, SPF, DKIM and DMARC, warm-up, list validation, tracking, monitoring and the tools we use.
· 3 min
PlaybookAI & GTM Engineering
Top 1% Lead Gen Automation Framework [with tools, prompts, templates]
The lead gen and sales automation framework: a Miro board, a video session, the deck and the tools behind it — Clay, Zenrows, Apify, Make and more.
· 1 min
PlaybookData & Signals
How to Use BuiltWith at Scale for Free to Find High-Intent Leads
Find the tech stack of thousands of companies for a few dollars with Clay, Claygent and your own OpenAI key, then use it to personalize outreach.
· 4 min
PlaybookDeliverability & Infrastructure
Get Daily SPAM Alerts for Cold Email Deliverability [for FREE]
Set up daily spam alerts with Pulse so you see a deliverability drop the day it happens, then fix the usual causes: SPF, DKIM, DMARC and warm-up.
· 5 min
PlaybookLinkedIn
87% Acceptance rate LinkedIn Growth Hack
Find people who recently posted on LinkedIn and open with an AI icebreaker from their post: the Clay and Expandi workflow behind an 87% acceptance rate.
· 3 min
PlaybookLinkedIn
How to generate leads on LinkedIn & not get banned
A LinkedIn outreach safety checklist: account health, SSI, automation tools and limits, so you can generate leads on LinkedIn without getting banned.
· 10 min
New posts, by email.
Each new post by email the day it comes out, and nothing else.
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PlaybookLinkedIn
How to find anyone's LinkedIn profile in Google Sheets for FREE
· 3 min