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WebinarOutbound Strategy

The full 2026 Outbound Playbook (recording + deck inside)

All my secrets

IlyaIlya AzovtsevCo-founder1 min read
Ilya smiling next to the words No pitch, no gate, with a clay stage microphone and a megaphone.
On this page🎬 WATCH THE RECORDING:
  1. 🎬 WATCH THE RECORDING:
  2. 📑 GET THE DECK → here.
  3. 🛠️ TOOLS WE USE & TRUST:
  4. Outbound Reinvented for Your In-house Team

Yesterday I ran a 90-minute webinar.

No pitch. No gated PDFs. No "book a call to learn more."

Just the full system we use with 350+ B2B teams - revealed live.

Here's what's inside:

→ Why 90% of outbound fails (and it's not your copy) 😅
→ The infrastructure setup behind 99%+ inbox rates 🎩
→ Live Clay demo - how we actually do data research 🚨
→ Copywriting teardown: 0.26% → 14% reply rate examples ✍️
→ The hypothesis testing framework we use with every client 🤑
→ Waterfall enrichment: how we hit 92%+ email coverage 📧

This is the playbook we've built managing 15,000+ mailboxes.

🎬 WATCH THE RECORDING:

Check it out here.

The full 2026 Outbound Playbook (recording + deck inside)

📑 GET THE DECK → here.

🛠️ TOOLS WE USE & TRUST:

These are the exact tools we use with our clients:

→ Clay - data research & enrichment (this changed everything)

→ AI SDR by Reply - automated outreach at scale

→ Expandi - LinkedIn outreach (we used to run growth here)

→ ZeroBounce - email validation (keeps bounce rates <1%)

Outbound Reinvented for Your In-house Team

Outbound Reinvented System page: 'Your outbound isn't broken. Your system is.' above a video of Ilya

If you want help implementing this system - not just learning about it - here's what we do:

We deploy and manage the full outbound infrastructure for B2B teams.

You own the ICP, the copy, the pipeline.
We own the deliverability, the data, the execution control.

Done-with-you. Not done-for-you.

→ Learn more about ORS

That's it. Go watch. Take notes. Implement.

– Ilya

Talk to the team that runs this every day

Book a 30-minute call. We look at your outbound and tell you what we would change first.

Ilya

Ilya AzovtsevCo-founder

Co-founder of GrowthBand. Helped scale lemlist from $20k MRR to $10M ARR and built automation at Expandi; now runs the cold email infrastructure behind 32,000+ mailboxes.