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Outbound Strategy

Who to contact, what to offer and how to say it. Targeting, offers, sequences and copy for B2B outbound that books meetings, with the reasoning behind each choice rather than templates to copy.

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PlaybookOutbound Strategy

I'm your GTM lead for the next 4 weeks

Start with the number, mine the market research you already own, then build triggers from it. The exact build order to have outbound live by September 1.

· 12 min

All posts

PlaybookOutbound Strategy

I'm your GTM lead for the next 4 weeks

Start with the number, mine the market research you already own, then build triggers from it. The exact build order to have outbound live by September 1.

· 12 min

ArticleOutbound Strategy

Outbound Reinvented

Your cold email playbook stopped working. What changed with Google, Microsoft and the market, and the three-part framework that replaces it.

· 2 min

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