ArticleData & Signals
You don't need Clay and a GTM engineer to build a good list
Why filtered database lists and basic Clay tables fail, the five-step research process we run instead, and how to test it on one 1,000-contact batch.
· 3 min
Data & Signals
Where good lists come from: sources, enrichment, verification and the buying signals that tell you who to contact this week. How to turn data into outreach that arrives at the right moment.
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ArticleData & Signals
Buyer Signals & Relevancy-first Outreach
Why outbound fails before the first email: relevancy, buyer signals as hypotheses, and three hypotheses per signal tested in small batches.
· 2 min
PlaybookData & Signals
Finding Clients for IT Outsourcing Agencies: Data Research That Works
Everything you need to know & use to start getting results out of outbound.
· 18 min
All posts
ArticleData & Signals
You don't need Clay and a GTM engineer to build a good list
Why filtered database lists and basic Clay tables fail, the five-step research process we run instead, and how to test it on one 1,000-contact batch.
· 3 min
ArticleData & Signals
Buyer Signals & Relevancy-first Outreach
Why outbound fails before the first email: relevancy, buyer signals as hypotheses, and three hypotheses per signal tested in small batches.
· 2 min
PlaybookData & Signals
Finding Clients for IT Outsourcing Agencies: Data Research That Works
Everything you need to know & use to start getting results out of outbound.
· 18 min
ArticleData & Signals
Relevancy-first & Tiering Framework
How to split prospects into three tiers by buyer signals, adapt outreach to each tier, and build your own relevance engine in Clay.
· 4 min
ArticleData & Signals
Top 4 Free Lead Gen Growth Hacks
Four free lead gen growth hacks: find anyone's LinkedIn profile in Google Sheets, plan email volume, verify emails, scrape Sales Navigator.
· 2 min
ArticleData & Signals
Outbound Reinvented: The Tiering Model That Changes Everything
Why static buyer signals stop working, how to keep relevance criteria evolving, and a three-tier model for who gets how much outbound effort.
· 4 min
PlaybookData & Signals
How to Use BuiltWith at Scale for Free to Find High-Intent Leads
Find the tech stack of thousands of companies for a few dollars with Clay, Claygent and your own OpenAI key, then use it to personalize outreach.
· 4 min
ArticleData & Signals
Identify your anonymous website visitors -> cold email them!
Set up Instantly website visitor tracking, filter identified visitors by your ICP, and send them a timely cold email with a video follow-up.
· 2 min
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