ArticleData & Signals
Outbound Reinvented: The Tiering Model That Changes Everything
Why static buyer signals stop working, how to keep relevance criteria evolving, and a three-tier model for who gets how much outbound effort.
· 4 min
Blog, page 3
Topic
Format
ToolTools
Cold email outreach calculator: mailboxes and domains you need
Plug in your monthly lead goal and reply rates to see how many contacts, emails, mailboxes and domains your cold email outreach needs.
· 1 min
ArticleLinkedIn
AI-LinkedIn Content Machine
Why LinkedIn now rewards expert content, and how to use AI to repurpose articles, decks and webinars into posts, up to a fully automated Make.com workflow.
· 2 min
PlaybookDeliverability & Infrastructure
How to avoid SPAM [Checklist]
My cold email deliverability checklist: account and domain setup, SPF, DKIM and DMARC, warm-up, list validation, tracking, monitoring and the tools we use.
· 3 min
ArticleOutbound Strategy
Is Outbound Dead? Thoughts After Working at lemlist & Expandi
Why cold email and LinkedIn outreach stopped working the old way, and how relevance-focused outbound to the top 1% of your list still wins.
· 4 min
PlaybookAI & GTM Engineering
Top 1% Lead Gen Automation Framework [with tools, prompts, templates]
The lead gen and sales automation framework: a Miro board, a video session, the deck and the tools behind it — Clay, Zenrows, Apify, Make and more.
· 1 min
PlaybookData & Signals
How to Use BuiltWith at Scale for Free to Find High-Intent Leads
Find the tech stack of thousands of companies for a few dollars with Clay, Claygent and your own OpenAI key, then use it to personalize outreach.
· 4 min
PlaybookDeliverability & Infrastructure
Get Daily SPAM Alerts for Cold Email Deliverability [for FREE]
Set up daily spam alerts with Pulse so you see a deliverability drop the day it happens, then fix the usual causes: SPF, DKIM, DMARC and warm-up.
· 5 min
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ArticleData & Signals
Identify your anonymous website visitors -> cold email them!
· 2 min
PlaybookLinkedIn
87% Acceptance rate LinkedIn Growth Hack
· 3 min
PlaybookLinkedIn
How to generate leads on LinkedIn & not get banned
· 10 min
PlaybookLinkedIn
How to find anyone's LinkedIn profile in Google Sheets for FREE
· 3 min