ArticleAI & GTM Engineering
Your AI writes the email in 30 seconds. Your buyer can tell.
One chat, a loop, or a system on your company's own context. Why the first two produce the same email, and what the third one changes.
· 4 min
Articles
Articles on outbound, deliverability and go-to-market: what we see working for B2B companies, and what has stopped working.
Topic
Format
ArticleData & Signals
You don't need Clay and a GTM engineer to build a good list
Why filtered database lists and basic Clay tables fail, the five-step research process we run instead, and how to test it on one 1,000-contact batch.
· 3 min
ArticleDeliverability & Infrastructure
How we keep 32,000+ mailboxes at a 98.9% inbox rate
The exact rules we run every night on 32,000+ mailboxes: four signals, one sending limit per mailbox, domain-wide cuts, and how volume comes back.
· 5 min
ArticleLinkedIn
LinkedIn and cold email are not the same channel
Ten years ago they had the same limits. One changed. How to choose between LinkedIn and cold email, and why running both at one person is the wrong build.
· 6 min
ArticleData & Signals
Buyer Signals & Relevancy-first Outreach
Why outbound fails before the first email: relevancy, buyer signals as hypotheses, and three hypotheses per signal tested in small batches.
· 2 min
ArticleDeliverability & Infrastructure
Microsoft Deliverability Blueprint
Why most emails to Microsoft recipients never land, and the 8-step blueprint our clients use to get 5-12% reply rates on Microsoft-only audiences.
· 1 min
ArticleAI & GTM Engineering
How I Use Claude MCPs to Run LinkedIn, N8N & HubSpot CRM on Autopilot
Three Claude MCP workflows for GTM: a LinkedIn inbox manager via HeyReach, N8N workflows built by AI, and a HubSpot CRM you run from one chat.
· 5 min
ArticleOutbound Strategy
Outbound Reinvented
Your cold email playbook stopped working. What changed with Google, Microsoft and the market, and the three-part framework that replaces it.
· 2 min
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ArticleDeliverability & Infrastructure
Microsoft Deliverability 101
· 2 min
ArticleAI & GTM Engineering
How AI Now Creates 90% of My N8N Automations [Claude N8N MCP]
· 6 min
ArticleData & Signals
Relevancy-first & Tiering Framework
· 4 min
ArticleData & Signals
Top 4 Free Lead Gen Growth Hacks
· 2 min
ArticleDeliverability & Infrastructure
Your Cold Email is NOT broken. Your Infra is.
Why cold email stops working when replies drop, and a 5-step playbook for spam-proof infrastructure: diversified domains, ESPs, volume and monitoring.
· 5 min
ArticleData & Signals
Outbound Reinvented: The Tiering Model That Changes Everything
Why static buyer signals stop working, how to keep relevance criteria evolving, and a three-tier model for who gets how much outbound effort.
· 4 min
ArticleLinkedIn
AI-LinkedIn Content Machine
Why LinkedIn now rewards expert content, and how to use AI to repurpose articles, decks and webinars into posts, up to a fully automated Make.com workflow.
· 2 min
ArticleOutbound Strategy
Is Outbound Dead? Thoughts After Working at lemlist & Expandi
Why cold email and LinkedIn outreach stopped working the old way, and how relevance-focused outbound to the top 1% of your list still wins.
· 4 min
ArticleData & Signals
Identify your anonymous website visitors -> cold email them!
Set up Instantly website visitor tracking, filter identified visitors by your ICP, and send them a timely cold email with a video follow-up.
· 2 min
ArticleTools
Top 10 tools for your Outbound Lead Generation
The tools we use for outbound lead generation: finding and verifying emails, enrichment, video personalisation, warm-up, sending and LinkedIn.
· 10 min
ArticleLinkedIn
Video Personalisation: 3x More Replies in Cold Email & LinkedIn
How to send personalised videos at scale with Sendspark, delivered through Expandi on LinkedIn and Instantly over email, for 2-3x more replies.
· 4 min